What are your business objectives?
Who is your target audience?
What do you want them to know, think, feel or do?
How will you position your business to stand out from your competition?
Which are the best marketing tools to use to realise your potential?
We can all benefit from a critical friend, someone to help us think a little differently, and offer a unique perspective. All our retained clients benefit from an initial consultation and development of a marketing strategy. You can tap into our experience and services to help you develop a plan that can deliver success.
Market Research
We can help you build a deeper understanding of your customers by carrying out research on your behalf. Build accurate customer personas and develop a more effective marketing plan by exploring customer demographics, media consumption, interests, and motivators when buying the goods and services you sell. With increased insight comes better decision making – more relevant content, more effective spending of your budget, and better customer experience.
Marketing Strategy
Our team will work with you to develop an effective marketing and communications strategy that helps you reach more of the right people, with the right message and at the right time, in order to win new business, but also to retain and maximise the value of your existing customers. From content planning and media research to channel selection and budget planning with our team – you will make the right impact!
Sales Strategy and Customer Journey
When your sales team present your business to a new customer, do you make the first impression you really want? Do you convey the right messages, with the right impact? What happens next? How effectively do you follow up? What are the touchpoints on your target customers’ journey to buying from you? Work with our team to develop the customer experience and touch points that will stand out from the crowd and win you more new business.
Advertising and Media Buying
Are you getting best value for your advertising spend? Are you generating as much new business as you could? Is your current advertising making the impact you want? With decades of experience in media, our team can help you identify the right media to reach your target audience with the right impact, but we can also help you measure the results of your media spend. Better still we can ensure you get the best possible value.