We’re a full-service marketing agency. That means we can manage all aspects of your company’s advertising and marketing, and make it our business to do everything possible to put you in the best possible position for success.
Good fortune is what happens when opportunity meets careful planning.
There are two ways to work with The Word
- You can retain our services to provide an ongoing level of marketing support tapping into the skills and services you need the most – essentially working this way we will feel like an extension of your own team. We build an initial scope of work which we review with you in person every month to ensure our ongoing efforts are always where your business needs us most and we can make the biggest impact.
- You can commission us to undertake a specific project. It’s as it sounds! From market research, and development of your marketing strategy, to content creation and delivery of a specific campaign. Talk to us about how we can make the short term impact you need.
As the saying goes, “start with the end in mind” and that’s what we do. By setting clear goals around metrics such as footfall, phone calls, website traffic and social engagement – always with sales in mind – your marketing has structure and purpose rather than simply spending money because you think you should.
Effective marketing depends on saying the right things to the right people through the right channels. We help you define your audiences and develop messaging that speaks to them to ensure maximum conversion. That way, you’re making optimal use of your marketing spend, instead of simply shouting into the void.
Once your audience and messaging are defined, we’ll pick out the most effective channels and develop outstanding creative that reflects your brand and speaks to your customers. Then, we’ll deliver it to them in ways that maximise engagement, grow brand awareness and ensure results.
The beauty of modern marketing is that so much can be measured and learned from to ensure the most effective channels and messages are used more often. This could mean reviewing your Facebook advertising campaign, seeing which Google Ads work the best or even complex user behaviour patterns on your website.
Marketing is a mix of art and science, but we are 51% science, letting the data drive our creative decision making. All paid digital campaigns are A/B tested to see what creative drives the best response and our post campaign analysis means a thorough review of all activity to ensure that each and every campaign drives even better results. As the cycle goes: PLAN. DO. REVIEW. ADJUST.
Each month you will benefit from a marketing meeting to plan forthcoming campaigns and review what’s gone before. This is a great time to reflect on what’s working well and to be creative, developing new opportunities to drive sales.
Whatever your goals and objectives, our team can help you meet them with a well-rounded, well-informed, and well-designed approach. Just say the word.